BMW fans will soon be able to make a unique fashion statement – by displaying their brand loyalty on their wrists.
BMW announced Thursday that they would be teaming up with watchmaker Fossil Group to produce a new line of wristwatches. The line of watches is split into two distinct style groups: the BMW Collection as well as an M Motorsport collection. An article on the company’s website states that both series will be designed around distinct “aerodynamic forms and visually dynamic features” that are unmistakably BMW.
The M Motorsport Series watches are positioned as the entry-level watch from the series with a starting price around 169 EUR, or around $190. The series takes visual cues from BMW’s performance-focused M Series automobiles, featuring the series’ iconic logo and dual stripe design. The watches will be built from lower quality materials relative to the BMW series and will come mostly with silicone wrist straps, though stainless steel is available at the high-end. There is plenty of utility to be found however, as many of the models are equipped with date-dials and tachymeters, among other features.
The flagship BMW series watches will have a starting retail price of 259 EUR, which is just over $290. The line will take a more subtle approach to its styling than the aforementioned M-Series watches. Each watch will make use of either premium leather or three-link stainless steel watch straps. The understated watch faces prominently feature the classic blue and white BMW logo on the crown in addition to the expected dials and surrounding tachymeter that will be present on the line’s higher-end models.
BMW fans won’t have to wait long to get their hands on one, as the series is set to premier in Summer 2019.